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Digital Maturity in MICE Business: Serenas Group

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The goal of the Serenas Group is to Innovate and transform business. A perfect foundation for our Digital Maturity Index.

The Serenas Group has been offering its services since 1999, by boosting technology investments and constantly welcoming change and development within the group.

GL Events is a global event organizer operating in 24 countries on five continents with 4,298 employees and a turnover of over €1 billion.

Serenas Group merged with GL Events aiming to broaden the scope of its current fields of activity in 2011.

 

Serenas/GL Events partnered with Digitopia in 2019 for their digital transformation strategy. Digitopia’s Digital Maturity Index (DMI) measures digital progress and reassesses related initiatives as they mature.

 

Serenas/GL Events’ Digital Transformation Program is currently being run with the continuous support of Digitopia’s Digital Transformation Office services.

The company was so well prepared thanks to timely actions taken by the leadership on digital transformation that the 2020 global dynamic has had little negative impact on its operations.

Capitalizing on its constant investments, Serenas/GL Events have rapidly adapted to the changing landscape of MICE businesses.

With SerenasLive involving LivePlus for digital meetings and LivePremium for 3D experience, the company rapidly moved its congress and meeting activities to an online platform.

 

Serenas/GL Events will further innovate and transform as a market leader and advance its digital maturity within all 6 DMI dimensions: Operations, Technology, Customer Experience, People, Innovation, and Governance.

The overall value provided by DMI:

  • Digital Transformation Strategy and Roadmap
  • Digital Maturity Index
  • Digital Transformation Office
  • Insight on digital trends and changing market dynamics
  • Help to shape the future of Serenas/GL Events

“We were lucky to have Digitopia as our digital transformation partner. It has been a strategic partnership based on independent and objective advice.

No other company could have won the minds and hearts of our employees in such a short time and gain their support for digital transformation. We owe the program’s success to this initial buy-in and alignment.

Işıl Gürbüz – Serenas/ GL Events, CEO

This article is a part of our monthly Digitopia Digest:
Digitopia Digest is a monthly newsletter showcasing the latest news in digital transformation. If you are determined to discover what to do next in your organization to achieve digital success or are simply interested in digital technology and innovation, please subscribe for updates.


Digitopia Digest is a monthly newsletter showcasing the latest news in digital transformation. If you are determined to discover what to do next in your organization to achieve digital success or are simply interested in digital technology and innovation, please subscribe for updates.

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