London Office
Devonshire House 60 Goswell Road
London EC1M 7AD United Kingdom
info@digitopia.co

7 Lessons from 100 Digital Maturity Studies

Digitalization is inevitable, so you’d better leverage it to your benefit. As you mature along the way, it will have tangible impacts on your business’ success. Here are 7 lessons from about 100 digital maturity assessments we have conducted over the last 12 months. Learn More

Digitopia Webinar Series

17th September 2020

Digital Maturity: Customers, Reconnected.

Time: 2:00 pm (GMT +1)

Learn More

 

A Digital Powerhouse Collaboration

Siemens Head of Digital Transformation Burak Yahşi says, “The Digitopia Digital Maturity Study is the utmost professional. This is the way maturity assessment is supposed to be done.” Learn More

Digital Maturity 2020 Level: 2.7

A range of capabilities developed across 6 dimensions is going to help companies on their transformation journey. It takes effort, commitment, and time to define and realize the value of digital. Learn More

“The Better Normal” Will Be Created by Us

The COVID-19 pandemic brings unprecedented change to all of us individually, organizationally, nationally, and even globally. The world and humanity will be vastly different after this crisis is over. Learn More

The Secrets of Spotify

Spotify is an ever-changing network of record labels, music distributors, aggregators, cross-sector marketing partners, algorithms, curators, and most importantly customer usage data.

Learn More

How Does Your Company Compare?

DMI gives you a clear view of where you are on your digital journey and what you should do to improve. Learn More

7 Lessons from 100 Digital Maturity Studies

Digitalization is inevitable, so you’d better leverage it to your benefit. As you mature along the way, it will have tangible impacts on your business’ success. Here are 7 lessons from about 100 digital maturity assessments we have conducted over the last 12 months.

Download the full report by filling out the form below

1 Step 1
keyboard_arrow_leftPrevious
Nextkeyboard_arrow_right


Digitopia Webinar Series

Digital Maturity: Customers, Reconnected

Digital Maturity supercharges customer excellence

How organizations engage with their customers and the experiences they provide are more important now than ever, especially in the Retail space – as the digital age continues to accelerate and change existing markets, organizations are transforming, evolving and redefining their strategies to adapt to new trends and market demands that are being driven by customer preferences.

In this fast-paced world, digital maturity is a key measure in the definition, alignment and execution of corporate strategy to achieve better customer engagement, customer experience and customer satisfaction whilst considering competency across culture, people, processes, technology and innovation. As part of our Digital Excellence Series, our DMI: Customers, Reconnected webinar will address these topics as Digitopia’s Halil Aksu (Digitopia Managing Partner) and Mark Walker-Smith (Head of EMEA) and Ollie Sheerin (Customer Intelligence Advisor at SAS) discuss the role and increased importance of digital maturity assessment in supporting organizations to better understand how they are positioned and where they need to go in relation to their digital strategies, their competition in the market and their customer-centric initiatives and measures.

Digital maturity assessment offers critical insights about key data and drivers in the organization, allowing advanced analytics to turn it into meaningful ‘real world’ information that is capable of creating significant new value and new, rich experiences for customers.

How does your company compare? Join us to find out.


A Digital Powerhouse Collaboration

“The Digitopia Digital Maturity Study is the utmost professional. This is the way maturity assessment is supposed to be done. It felt like we were working with someone amongst us, as if someone from our company was talking about us and holding up a mirror to our work. There is so much talk about digital transformation these days. It has been a relief to have access to some quality work.”

Burak Yahşi
Head of Digital Transformation at Siemens

Digital transformation is typically viewed from an individual’s domain of expertise. Some see it as digital marketing, and others as RPA, and so on. Some say it is cultural transformation, and that technology follows; that there can be no transformation without people. This is true, but there can be no transformation without technology either.

The Siemens Digital Transformation Team is responsible for all the processes within the Internal Business Unit. The most advanced technologies are used. Departments expect solutions with a clear business impact; increased revenues, optimization, quality improvement, and such. Siemens considers this in all the work they do.

As a digital transformation executive, Mr. Yahşi has been actively involved in developing digital solutions for the last 6 years. As an engineer, he has been coding for 21 years and has witnessed the changes in the technological landscape. That is why he is confident in saying that digital transformation is not “just a trend” for him. He has been involved in this transformation process for years. When he looks around, he sees companies that have not yet come to the ‘correct’ understanding of digital transformation.

Mr. Yahşi ‘s understanding of digital transformation is its impact on profitability and sustainable growth. There are many stories of failure and disappointment because of a lack of understanding of digital transformation.

Assessing digital maturity is important to reach a mutual understanding, to set targets and to stay on track. It is a subject that deserves more attention, and it is great to see a company like Digitopia focusing on Digital Maturity.

Expectations for digital transformation were very high in 2017. In the years that followed there have been some disappointments. By scoring and measuring digital transformation progress, companies can avoid derailment and stay motivated.

Mr. Yahşi finds Digitopia’s DMI scoring and overall work very valuable. He is an expert in digital transformation and can attest to Digitopia’s professionalism. It is his experience that Digitopia’s DMI is exactly how digital maturity assessment is supposed to be done.

Digitopia Consultant Emir Saricali was extremely focused during the assessment process. In the closing meeting, he reminded us of the comments that were made during the workshop, where he had taken impressively detailed notes. Mr. Yahşi and his colleagues at Siemens felt as if Emir was one of their own team members.

Burak Yahşi follows Digitopia on all media channels, and he appreciates the professionalism in all the work that they do.

He would like to stay in contact and support Digitopia in any way that he can.

Thank you, Burak!


Digital Maturity 2020 Level: 2.7

A long journey ahead…

We are heading towards a more digital future. Customers, technology and business models are evolving. Many businesses are either revamping or redefining their ways of working. The performance gap between those who adapt quickly to change and those who stay behind is widening. As digital keeps adding business value over time, we are likely to witness even a greater gap between leaders and laggards. We believe that digital transformation is not a phenomenon to combat against. Instead, we see it as an opportunity to create a better business, better-off customers, and a better world.

Get your free copy now

1 Step 1
keyboard_arrow_leftPrevious
Nextkeyboard_arrow_right


“The Better Normal” Will Be Created by Us

The COVID-19 pandemic brings unprecedented change to all of us individually, organizationally, nationally, and even globally. The world and humanity will be vastly different after this crisis is over.

Some call it “the new normal”, others call it “the next normal”. We suggest calling it, “the better normal”, which implies that the future shall be better than the past. We should learn from these trying times, and aim for better.

What exactly “better” means, requires a whole lot of discussion and implementation surrounding the new design of business models, supply chains, consumer experiences, products, services, cities, homes, organizations, company structures, and much more.

“Better” will definitely mean “more humane” by all means. “People first” policies in companies will flourish. “Health first” policies in cities, malls, stadiums, etc. will be deployed.

“Better” will also mean “more sustainable”. If we are able to learn how to socially distance, homeschool, and work from home all within days or weeks, then we should be able to learn how to behave more responsibly toward the planet as well.

“Better” should also mean “more considerate”. Using office space in a more considerate manner, traveling for business and leisure in a more considerate manner, thinking about expenses in professional and private life in a more considerate manner, are just a few examples to behave in moderation.

Humankind learns through disasters. World war, the atomic bomb, financial crises, earthquakes, wildfires, tsunamis, and pandemics. This crisis will teach us new lessons as well. It is our hope that we don’t forget these lessons and don’t repeat our past mistakes.

Long before the COVID-19 crisis, we have been saying that the world is in continuous flux, and only “fluid” enterprises will survive, even thrive. Those who have digital superpowers will outperform the others.

For those who have not prepared or have not yet transformed into digital capabilities should rapidly close their existing gaps and act immediately.

It will not be enough to tweak your business model. Instead, you will need to radically rethink it. Those who are arrogant about their current market positions might fail miserably. However, those who are humbler about their current situation and realize the right path forward will outperform all the others. Don’t wait – be proactive and seize the moment.

The balance sheet is not simply top-line and bottom-line anymore. You are not only responsible against the shareholders, but all stakeholders. This is called the “Triple Bottom Line – Profit, People, Planet”. The COVID-19 crisis shows us how vulnerable we are. We must remember this in the climate and the equality discussions, as well.

Several years ago, we prepared some possible future scenarios. In these scenarios, we identified three main forces of workflow: Control, Trust, and Discipline. Based on these, we developed three company scenarios, and wnamed them by musical style: marching band music signifies a heavily controlled, strongly disciplined, low trust environment. Symphony music represents a more moderate approach with more trust available. Finally, if we remove some more rules and increase the trust in people, we end up with the jazz music scenario.

Now, what kind of music did the rhythm of your company have before the crisis? What kind of music do you wish for after this crisis comes to a close? And what do you need to do to become better than you have ever imagined?

Please enjoy our “The Better Normal” series below as we share our views and recommendations on everything from supply chains to culture, customer experiences, business model innovation, and more during the COVID-19 pandemic.

THE BETTER NORMAL SERIES
THE BETTER NORMAL #2: No way out!
THE BETTER NORMAL #3: Systemic Change or Nudge For The Better Normal
THE BETTER NORMAL #4: A Critical Approach To Digital
THE BETTER NORMAL #5: A CUSTOMER EXPERIENCE PERSPECTIVE
THE BETTER NORMAL #6: The “Real” Resilience Of Supply Chains
THE BETTER NORMAL #7: Aim For Digital Greatness 
THE BETTER NORMAL #8: The Balanced Vision
THE BETTER NORMAL #9The Better Normal: Operational Excellence
THE BETTER NORMAL #10Don’t Carry “Covid-19 Impact” Too Far
THE BETTER NORMAL #11: Workplace of the Better Normal
THE BETTER NORMAL #12The Post-Covid Era Requires Digital Transformation
THE BETTER NORMAL #13The Time of The Synthesists Has Come
THE BETTER NORMAL #14: What Pandemic Has Taught Us About Digital ROI
THE BETTER NORMAL #15: NOT FRAGILE BUT AGILE


The Secrets of Spotify

A team of five Swedish researchers produced research to “teardown” the walls of secrecy built around what Spotify is as a company, as a platform, and as a network. Spotify Teardown: Inside the Black Box of Streaming Music is a compilation of employee interviews, observations, archival work, web-scraping, user experience analysis, deep-dives into experiments using bots, and much more.

Researchers take us through Spotify’s journey starting from its de facto pirate service origins, where they were founded without a license as a solution to piracy. Spotify has changed the perception of streaming services and the music industry. While walking the readers through this journey, researchers reveal how Spotify underwent the change with each funding round and critical decision made by management.

The book serves as an intervention and inquiry into corporate ethics in the digital 21st century. Instead of attempting to answer, the book invites readers to witness Spotify’s transformation from a tech company that distributes content, into a globally operating media firm. Spotify transformed from “Music whenever you want it, wherever you are” to “Music for every moment”. Instead of music taste being viewed as the property of an individual, Spotify changed the face of music consumption to a collective, data-driven endeavor.

Spotify is an ever-changing network of record labels, music distributors, aggregators, cross-sector marketing partners, algorithms, curators, and most importantly customer usage data. The company has a point of view that is not applicable to traditional ways of looking at business and its values, products, and services. While researchers aim to experiment with Spotify to shine a light inside the “black box”, their methods also set an example on how to conduct research on a digital subject using digital tools. Overall, the book takes us on the journey of Spotify, reflecting on how the world, academia, and businesses are changing with digital.


How Does Your Company Compare?

Digitopia’s Digital Maturity Index (DMI) assesses a company’s digital maturity across six dimensions: Governance, Innovation, Technology, Customer Experience, Operations, and People.

DMI gives you a clear view of where you are on your digital journey and what you should do to improve. It is the most comprehensive digital maturity assessment approach on the market, covering the 6 dimensions stated above and 24 components within each dimension. The assessment is conducted to your company’s executives with workshops facilitated by industry expert Digitopia consultants. In the workshops, executives fruitfully discuss and score your maturity level across a set of components. 

The output is: 

  • Your company’s digital maturity score (overall and across 6 dimensions) and an explanation of what each score represents.
  • The benchmark of your scores against other companies.
  • Observations and recommendations across every dimension pointing out your strengths and areas of improvement.
  • A list of initiatives to improve your score broken down by dimension, importance, urgency, and resource need.
  • Try our DMI Self-Assessment Survey to determine your company’s perceived digital maturity.

Our website uses cookies to improve your user experience. If you continue browsing, we assume that you consent to our use of cookies. More information can be found in our