Industries

Mobility

Driving Home Digital

The recent push from key players to rename ‘the automotive industry' ‘the mobility industry' truly underpins the scale of the revolution that the sector is undergoing as a result of new technology and digital transformation. International pressure due to climate change, as well as up-and-coming disruptors already making headway in snatching market share from incumbent industry elders are forcing these organisations to fundamentally rethink their strategies, as well as those of their partners and supply chain.

Inevitably, the answer they arrive at is digital.

Fossil Fuels set to Combust

The end of the combustion engine is in sight, with developed nations gearing up to end production and development of the technology within the next two decades. The UK has been the first to embark on its radical pursuit of its green goals, ending the sale of new petrol and diesel vehicles in 2030. Other countries are expected to follow suit, with a domino effect sweeping around the world and pushing the technology into obsolescence. Incremental technology developments are now having to expand into sweeping changes for manufacturers, with enormous financial investments to drive through innovations that will allow these companies to continue to survive through the next century.

Can an industry that has so heavily relied on decades-old technology leverage digital to allow its key players to survive? We believe so.

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A New Generation of Rivals

As we journey further into a new decade, we see more than ever that those organisations with a strong digital presence and roadmap are advancing to take a much larger slice of the market than their rivals. With Tesla experiencing a meteoric rise, now viewed as the 6^th most valuable company in the world, it is clear that the market is hungry for digitally savvy, electronically-focused industry leaders. The former leaders of the industry have slipped further from the limelight, but with massive initiatives to drive electronic advancement there is still time for them to recover.

Beyond new producers, new services emerging are beginning to make waves in the industry. App-based one-off car rentals are increasingly popular, while autonomous vehicles could stand to eliminate the need for personal vehicles in the near future for a large portion of the population. Industry players must keep abreast of these new innovations to continue to provide an exciting value proposition to consumers, remaining relevant in a decade of change.

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A Green Age

It is an exciting time to be in the mobility sector, with new advancements potentially helping to shift the industry away from a reputation of environmental pollution and dirty fuels. Many automotive producers have made carbon-neutral pledges for the next 20 to 30 years, but bridging the gap to such a bright future will be challenging. Standardised assessment methods of carbon neutrality are challenging, making it difficult for suppliers to assess their supply chains effectively. Failing to achieve decarbonisation goals could have major implications for the sector, with the EU leading the way with major fines for those failing to improve.

In a new age of green mobility, are automotive companies ready to transition to a green future? Effective systems of measurement, clear roadmaps and strong implementation strategies will all need to be employed for success.

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The Toolset

With a rapidly changing industry to contend with and stringent sustainability goals, now more than ever it is critical that automotive manufacturers and their supply chains are aware of their strengths, weaknesses, and current standing against competition. Digitopia has developed a collection of the necessary tools to enable your company to lead the way in the next era: Business Impact Platform.