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Life in 2030: Linda in the Lion Scenario

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What will life be like in 2030? Will it be a world where we, as customers, are fully conscious and especially careful of what we consume and spend our money on to ensure the greater good of humanity and society. Let’s find out by consulting Linda, our fictional character who allows to gaze into the future!


Imagine a world where we are afraid of using digital channels, afraid to pay online, and prefer to go out to the shops, markets and prefer the human touch. Physical experiences are valued over the digital ones, because we can taste the food we may buy, we can wear the garment we’re about to buy, and we can socialize in street cafes and bistros and have fun together.

Life in 2030: Retail in The Lion Scenario
E-commerce may decline, but conventional retail may go up. Hospitality, mobility, personalized concierge services may evolve and grow. The scenario in which “consumer power” and “brick and mortar” prevail.

Why would something like this happen?

In a world under total digital surveillance, people had lost their faith in digital channels and  prefered to stay off-line as much as possible. Cyberattacks, credit card theft, cryptocurrency fraud, digital identity forgery, and counterfeiting led consumers to choose physical / analog / off-line interactions.

In this scenario we predict that we will face a green awakening, heightened awareness regarding climate change, preference of local and organic products, choices for more sustainable services and experiences.


The Lion Scenario
The cyber-attacks of 2019 had forced digitized companies to think smarter. With the loss of faith in digital, the popularity of human-touch and analog interaction grew, and screen-time was at an all-time low. 

Linda was, of course, disappointed at the news that the smartphone she had been waiting for her birthday was now too dangerous of a concept. Luckily, her mother had a much more appropriate alternative for the spirit of the age they were experiencing. The cyber-attacks behind the screens and the corruption of the “internet of things” was devastating, to say the least, but companies had gotten smarter.

The world was moving toward more human, physical connection. Companies wanted to prepare for a potential “fall of the screen”, as the attack phenomenon had been coined. Investments began in developing the digitalization of animal micro-chipping to create domestic companions that could store all of the data that a computer or smartphone could handle. The thinking was that these microchipped “digitalized animals” were impenetrable to attacks due to the biochemistry of the host hardware – a living organism.  

Our Digital Destiny
Today, money flows are fully digitized. Production and transfer of materials are monitored on digital screens across the globe. Various assets are also tracked digitally, and energy is “magically” supplied to industry and household alike through an underlying digital infrastructure that just works. When consumers enter a supermarket or order a t-shirt online, they expect instant gratification, paying no mind to the magic happening in the background. However, the “magic” occurring in the background is what we call operational excellence at its best.

Whether or not we will digitalise our furry companions to assist us in possible cyber-attacks, it is no secret that the whole world is becoming digital. How are you preparing your company?


Download our report: 👉  Digital Future Scenarios: Retail in 2030


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Author avatar
Kali June Faulwetter