In their recent survey of European businesses, the UK-headquartered digital maturity consultancy Digitopia has found that 90% of respondents are not measuring their digital transformation strategy, and remain unaware of the progress that they have made throughout their transformation.
Additionally, the survey also found that 65% of respondents blame their lack of awareness on being too busy with managing the digital transformation itself to monitor its progress.
The cut-throat influence of the pandemic has made one thing very clear – businesses can either fly or die when it comes to digital adoption. As a result, organisations all over the world embarked on a digital transformation journey that would not only benefit businesses in short-term lockdowns, but also create long-term sustainability.