“The Better Normal” Will Be Created By Us

The Covid pandemic brings unprecedented change to all of us, individually, organizationally, nationally and even globally. The world and humanity after this crisis will be hugely different from today’s.

Some call it “the new normal”, others call it “the next normal”. We suggest calling it “the better normal”, which implies that the future shall be better than the past. We should learn from these days, from the past and aim for better.

What exactly “better” means, requires a whole lot of discussions and new design of business models, supply chains, consumer experiences, products, services, cities, homes, organizations, company structures, and much more.

“Better” will definitely mean “more humane” by all means. “People first” policies in companies will flourish. “Health first” policies in cities, malls, stadiums, and such will be deployed.

“Better” will also mean “more sustainable” by many means. If we are able to learn social distancing, home schooling, working from home within days or weeks, then we should be able to learn to behave more responsible against the planet as well.

“Better” should also mean “more considerate” by several means. Using office space in a more considerate manner, traveling for business and leisure in a more considerate manner, thinking about expenses in professional and private life in a more considerate manner, are just a few examples to behave in moderation.

People and humankind learn thru disasters. The world wars, the atomic bomb, the financial crisis, earthquakes, wildfires, tsunamis, and also pandemics. This crisis will teach us new learnings as well. It is to hope, that we don’t forget and don’t repeat.

Long before the crisis we said, that the world is in continues flux, and only the “fluid” enterprises will survive, some of them will even thrive. Those who even have digital superpowers, they will outperform the others.

For those who have not prepared or have not yet transformed to digital, they should rapidly close the gaps and act immediately.

It will not be enough to tweak your business model. Instead you will need to radically rethink it. Those who are arrogant about their current market positions, might fail miserably. Those who are humbler about their current situations, and realize the right path forward, those will outcompete all the others. Don’t just wait, be proactive and seize the moment.

The balance sheet is not only top line and bottom line anymore. You are not only responsible against the shareholders, but all stakeholders. This is called the “Triple Bottom Line – Profit, People, Planet”. The crisis shows us how vulnerable we are. We must remember this also in the climate and the equality discussions.

Several years ago, we prepared future scenarios. We identified three main forces: Control, trust, and discipline. Based on those we developed three scenarios and we named them by musical style: March music stands for a heavily controlled, strong discipline, low trust environment. Symphony music represents a more moderate approach, more trust available. Last but not least, if we remove some more rules and trust the people, we end up with the Jazz scenario.

Now, what kind of music was the rhythm of your company before the crisis? What kind of music you wish for after the crisis? And what do you need to do to become like you wished for?

We will publish a series of articles sharing our views and our recommendations on certain topics; from supply chains to culture, from customer experiences to business model innovation.

As we publish them, we will add their links to this lead article as well. Please stay calm and keep on reading. Please feel free to engage in a conversation and share your thoughts.

THE BETTER NORMAL #2: No way out!
THE BETTER NORMAL #3: Systemic Change or Nudge For The Better Normal
THE BETTER NORMAL #4: A Critical Approach To Digital
THE BETTER NORMAL #6: The “Real” Resilience Of Supply Chains
THE BETTER NORMAL #7: Aim For Digital Greatness 
THE BETTER NORMAL #8: The Balanced Vision
THE BETTER NORMAL #9The Better Normal: Operational Excellence
THE BETTER NORMAL #10Don’t Carry “Covid-19 Impact” Too Far
THE BETTER NORMAL #11: Workplace of the Better Normal
THE BETTER NORMAL #12The Post-Covid Era Requires Digital Transformation
THE BETTER NORMAL #13The Time of The Synthesists Has Come
THE BETTER NORMAL #14: What Pandemic Has Taught Us About Digital ROI


A Coronavirus Cannot Make You Digital
Digitopia’s Digital Transformation Dictionary
What About Digital Governance?


About Digitopia:

We are trusted advisors to many great companies on their digital journeys. Our passion and focus help businesses succeed. Digitopia is an objective and independent management consulting firm driven by values and delivering tangible impact.

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