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The Internet Has Changed Everything Like Never Before. Web 3.0

Back in 2011, we published a book that changed our lives. During the writing process, we tried to envision what the future of the internet might look like. We were sure that everything will eventually be able to connect to the internet, and that connection would have the power to change daily life as we know it — forever.

We called the book ‘Everything Is Naked. The End of the Internet As We Know It.’ Instead of Web 3.0, we prefer the term Web³, or web cubed. We have identified three key aspects that we at Digitopia feel have multiplying effects on almost everything — and by ‘everything’ we mean everything from the pencil you write with to your bathroom mirror; from your coffee cup to the roads you travel on.

These Web³ aspects are:

  1. Everything will become much smarter.
  2. Everything will become much faster.
  3. Everything will become much more collaborative.

We can combine these elemental ideas to imagine the car of the future, the factory of the future, retail and payment methods of the future, along with other examples of daily life.

Would you like to participate in a small test?

We have a few questions for you. Read the following and take note of your answers.

  1. Personal productivity is enhanced through the use of computers.
  2. Attending a prestigious school is a good investment for the future of my child.
  3. You can easily find the answer to any question through a search engine on the Internet.
  4. I turn on my computer and go online.
  5. A firm will not last long by offering its main product to clients for free.
  6. Those countries that do not receive their share of the world’s wealth face great risks.

If one or more of the statements above meet your understanding of today and the future, we would have to respectfully disagree. We see it differently.

What lies at the heart of these six sentences?

  1. The computer is the blessing of the 20th century. The appliance of the 21st century surely has a touch screen, connects to the Internet automatically, is smart, knows its owner, can distinguish a stranger, adopts the user profile of its owner, and tries to ease his/her life.
  2. Have you heard of Bill Gates and Larry Ellison? One is the founder of Microsoft and has periodically been the world’s richest person. The other is the founder of another software firm, Oracle, and the standing CEO. They are both college dropouts and do not believe in standard education systems.
  3. Are you sure that a search engine will provide you with the correct answers, every time? For a while, we could not connect to some content on the web. The majority of the content on the web is video, but still, we cannot search beyond their labels and titles. Our mentality surrounding search engines should revert from “user search” to “smart replies”. Soon we will start to see evidence of this.
  4. No doubt you can now connect to the Internet through your mobile. Soon you will be able to go online through your television, car and many other appliances. There will no longer be a delayed “connecting” process. Any appliance with the standard feature of Internet connection will automatically be “online”– all the time. Also, whether or not you connect, the Internet will know you, prepare your profile and serve you accordingly.
  5. If we analyze the revenue and profit of firms today, we notice that companies tend to make less profit from their main product, but more profit from after-sales services and side products. With these differences in various sectors, when the added value and originality of the service increases, the profitability of the service grows in tandem. So, giving away the main product for free could be considered a reasonable proposition. It will create an opportunity for after-sales services.
  6. Developed countries are aging and their social security systems are falling apart. They are losing competitiveness. Attention, capital, and brainpower are migrating towards developing countries. In the future, these virgin geographies and societies will be more in demand. Indeed, they have already started to be so. The difference between developed and developing countries will diminish, and developing countries will reach the same level as developed countries.

‘Everything Is Naked. The End of the Internet As We Know It’ will challenge your current view of the future. As we grow and develop together toward the future, progress and technology will not slow down but only increase. We have a decision to make — will we be responsive and open-minded, or paranoid and fear-based? At Digitopia it is no secret that we believe a responsive and open-minded approach to the expanse of technology is the only way we will preserve the analog traditions that make us human.

Buy the book at

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