Back in 2011 we published a book which changed our lives. We tried to envision what the future of the internet might look like. And we were sure, that everything will connect to the internet, and that everything connected to the internet will change forever.
We called the book ‘Everything is naked. The end of the internet as we know it.’ Instead of Web 3.0, we called it Web3, web cubed. Because we identified three key aspects, which all had multiplying effects on almost everything.
1. Everything will become much smarter.
2. Everything will become must faster.
3. Everything will become much more collaborative.
Combined together imagine the car of the future, the factory of the future, retail and payments of the future and many other examples of daily life.
Would you like to participate in a small test?
We have a few questions for you. What do you think about these six sentences below?
1. Personal productivity is enhanced through the use of computers.
2. Attending a prestigious school is a good investment for the future of my child.
3. You can easily find the answer for any question through a search engine on the Internet.
4. I turn on my computer and go online.
5. A firm will not last long by offering its main product to clients for free.
6. Those countries that do not receive their share of the world’s wealth face great risks.
If one or more of the statements above meet your understanding of today and the future, this means that you do not foresee the future correctly, or at least, we see it differently.
In our opinion, what lies at the heart of these six sentences are as follows:
1. The computer is the blessing of the 20th century. The appliance of the 21st century surely has a touch screen, connects to the Internet automatically, is smart, knows its owner, is able to distinguish a stranger, adopts the user profile of its owner and tries to ease his/her life.
2. Have you heard of Bill Gates and Larry Ellison? One is the founder of Microsoft and has periodically been the world’s richest person. The other is the founder of another software firm Oracle, and remains as CEO. They are both college dropouts and do not like the standard education systems.
3. Are you sure that the search engine gives you the correct answers? For a while we could not connect to some content. The majority of content on the web is videos but still we cannot search beyond their labels and titles. The mentality of the search engines should revert from “user search” to “smart replies”. Soon we will start to see evidence of this.
4. No doubt you can now connect to the Internet through your mobile. Soon you will be able to go online through your television, car and many other appliances. Also there will no longer be a “connecting” process. Any appliance with the standard feature of Internet connection will automatically be “online” all the time. Also, whether or not you connect, the Internet will know you, prepare your profile and serve you.
5. If we analyze revenues and profits of firms’ todays, it can be seen that they make less profit from their main product, but more profits from after sales services and side products. With differences in various sectors, when the added value and originality of the service increase, the profitability of the service grows too. So giving away the main product free is a reasonable proposition, since it will create the opportunity for after sales services.
6. Developed countries are aging and their social security systems are falling apart. They are losing competitiveness. Attention, interest, capital and brain power are migrating towards developing countries. In the future these virgin geographies and societies will be more in demand. Indeed, they have already started to be so. The difference between developed and developing countries will diminish, and developing countries will reach the same level as developed countries. We will see together.
I am sure that you might have not looked exactly this way.
Buy the book at Amazon.com
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