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The Largest Grocery Chain in Turkey Gets Digital

a101foto

A101, the largest grocery retail chain in Turkey, continuously pushes the boundaries of cost optimization and best pricing for customers. With 9,000 stores, 54,000 employees, and over 600 suppliers, the company ranked first in job creation between the years 2015-2018, due to phenomenal growth and expansion.

A101’s Journey with Digitopia

Digitopia began by working with A101’s CIO, Orhan Dağlıoğlugil, to design and deliver monthly workshops to the management team, aiming to bring insight into the topics of concern. A101 was so impressed with their Digital Maturity Index experience that they invited Digitopia to take part in the A101 Management Strategy Meeting at the end of 2019. 

A101 has been in their digital transformation journey for the last 2 years. All aspects of change, customer experience, operational improvements, innovation, and digital culture had been in the hands of the appropriate decisionmakers within the company.

It was difficult for A101 to measure their progress with no tool at hand to assess the maturity and progress across all dimensions.  It was time to seek outside assistance. 

Enter Digitopia.

A101 decided to adopt the Digital Maturity Index (DMI) to gauge the progress of their digital transformation journey. 

With DMI, the executives discussed where they were at the start of the journey, where they are right now, and where they aim to be in the next 1-2 years. 

The workshops were held in 6 areas; customer experience, innovation, governance, operations, people, and technology. 

DMI gave guidance on a A101’s digital maturity level on a scale from one to five. For each grade, there is an explanation of why the situation is not a four but rather a three. The study generates recommendations to achieve a higher level of digital maturity for each dimension. This allows for a high-level roadmap and/or a revision of the existing roadmap so that the transformation initiative stays on track. 

A101 executives’ involvement in the study ensured that the assessment was made in consensus, bringing everyone onto the same page. Conflicts were brought to light, addressed, and resolved to set a healthy guiding coalition moving forward.

A101 orhan bey

A word from CIO, Orhan Dağlıoğlugil:

We have been busy with digital transformation at A101 for the last 2 years focusing on the different dimensions of customer experience, operational improvements, innovation, and digital culture. Digitalisation is happening in all aspects of daily life. We wish to adapt to that and build a roadmap in consideration of country dynamics, retail sector dynamics and our corporate culture. One of the most important aspects of the process was the DMI Digital Maturity Index Study which allowed us to have a clear picture of where we are and to set our priorities in an objective manner. 


T
his article is a part of our monthly Digitopia Digest:
 
Digitopia Digest is a monthly newsletter showcasing the latest news in digital transformation. If you are determined to discover what to do next in your organization to achieve digital success or are simply interested in digital technology and innovation, please subscribe for updates. 


Digitopia Digest is a monthly newsletter showcasing the latest news in digital transformation. If you are determined to discover what to do next in your organization to achieve digital success or are simply interested in digital technology and innovation, please subscribe for updates.

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