DIGITAL MATURITY REPORT 2023 / INDUSTRY FOCUS
Automotive
The automotive industry faces a critical juncture where embracing digital transformation is essential for survival amidst challenges like the global chip shortage, economic volatility, and supply chain disruptions. Progress in digital sophistication has slowed, highlighting the urgency for a robust digital strategy. Digitalization offers a path to resilience and differentiation, enabling automakers to streamline operations, enhance customer experiences, and attract top talent. Prioritizing digital maturity is now a mandate for leadership in automotive excellence, where investment in digital capabilities fuels innovation, growth, and competitive advantage.
Figure 1: Digital Maturity Index (DMI) Study Results:
Automotive Industry Score, Averages, Leaders, and Laggards
Digital Maturity Index of Automotive Industry
The report delves into the digital maturity of the automotive industry, showing cautious progress amid challenges like supply chain disruptions and chip shortages. It reflects on the importance of digital transformation for resilience and competitive edge. The industry shows incremental improvement in Digital Maturity Index (DMI) scores, with leaders slowing down and laggards at a standstill. It highlights the need for the industry to embrace digital transformation more aggressively to remain competitive, underscoring the critical role of speed and agility enabled by digital advancements for future success.
Assessing Automotive Industry's Vitality
The Digital Vitality Map for the automotive industry measures performance through Digital Velocity (adaptation to digital transformations) and Digital Endurance (organizational infrastructure robustness). Most companies cluster towards the center, indicating moderate digital vitality. This suggests a balanced approach to Velocity and Endurance, without extreme innovation or foundational strength, highlighting a need for enhanced digital maturity.
Figure 2: Digital Vitality Map: Automotive Focus
Digital Maturity Report: A Comprehensive Analysis Across Industries and Countries
Discover the pulse of digital transformation with our 2023 Digital Maturity Report, leveraging 403 unique measurements across more than 10 industries and 20 countries to reveal critical trends and opportunities. Elevate your strategic vision—download the report for actionable insights.
