The new face of Black Friday: Changing how we shop

With a week to go until Black Friday, we hear from experts who discuss the value of data collection and the importance of considering a holistic approach to digital transformation.

We spoke with industry experts in the technology, IT and marketing space about how digital transformation and security came to the fore during the pandemic, with our reliance on online shopping making us targets for cybercriminals. It’s not just the consumers that have had to become savvier, but the retailers too, and with customers now expecting the seamless shopping experience they get online in store, the pressure is on our high streets to compete with the convenient digital marketplaces that have changed the way we shop.

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