DIGITAL
MATURITY
REPORT
2024

Seize the AI moment!

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1,500+
assessments

5
years

20+
Countries

The 2024 Digital Maturity Report provides a comprehensive analysis of digital transformation trends, benchmarks, and insights from over 1,500 assessments conducted across industries worldwide. Covering five years of data, this report highlights the growing divide between digital leaders and laggards, the evolving role of AI in business strategy, and the urgency for organizations to act.

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This year’s Digital Maturity report is yet another reminder that we have further to go with digital transformation and that AI is the sledgehammer to ensure change and innovation happens.

— Peter Sondergaard, Chairman, Digitopia

Chapter 01
DMI Benchmark
2025

Digital transformation progress continues, but at a slower pace. Organizations reaching higher maturity levels face increasing complexity in integrating technology, processes, and governance.

Companies must shift from basic digital initiatives to holistic transformation strategies, ensuring alignment across all business functions.

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digital maturity score, digital transformation status

Figure 1: Digital Maturity Index (DMI) study results

Chapter 01
DMI Benchmark
2025

Digital leaders keep advancing, while laggards fall further behind due to resource constraints and weak leadership. Success depends more on bold leadership than just resources.

Organizations must act decisively and commit to transformation. Proactive leadership ensures progress, while hesitation leads to stagnation.

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digital maturity data from 2020 to 2024, digital transformation status

Figure 2: DMI Benchmark – Leaders and Laggards Over Years (2020 – 2024)

Chapter 02
Digital Transformation
in 10 Industries

Some industries, like Banking and Manufacturing, lead digital transformation efforts, while others, like Services and Consumer Goods, lag behind. Leadership and strategic investment are key differentiators.

Organizations in lagging industries must accelerate their digital efforts or risk being left behind. Learning from top-performing sectors can help define a roadmap for improvement.

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digital maturity 2024 industries

Figure 3: Digital Maturity Index (DMI) study results: 10 Industries in 2024

Chapter 03
Research
Methodology

At the core of this report, the Digital Maturity Index (DMI) sets the global standard for measuring and benchmarking digital transformation maturity.

With the Impact Platform, organizations turn insights into action—leveraging real-time benchmarking, roadmap planning, advanced reporting, and industry comparisons to set clear priorities and accelerate progress.

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Digitopia Impact Platform Digital Maturity Target State Screen

Thriving in the Age of AI

The future rewards those who take action. Digital transformation demands bold leadership, strategic execution, and a skilled workforce to stay ahead.

Lead the AI revolution with confidence. This report provides the roadmap—download now and shape your digital future.

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Seize the Advantage: What to Do Now

Success depends on bold leadership, AI adoption, and data-driven decisions. Companies that act now will lead—those who wait will fall behind.

Get the roadmap. Download the report today.

Leadership Defines Success

Digital transformation is not just about technology—it’s about vision, strategy, and execution. Organizations that commit to bold leadership and cultural transformation will thrive, while hesitation will lead to stagnation. Lead decisively. Act now.

AI is the Game Changer

AI is no longer optional—it’s the force shaping the future of business. Companies that embrace AI strategically will unlock new efficiencies, drive innovation, and stay competitive. Integrate AI into your strategy before it’s too late.

Data-Driven Decisions Win

The widening gap between digital leaders and laggards proves that data, insights, and continuous measurement are key to success. This report provides the benchmarks, trends, and strategies you need to make informed, future-proof decisions.

The gap between leaders and laggards is growing. AI is accelerating change, and hesitation is no longer an option. Will you lead, or will you be left behind?

This report is more than numbers; it’s your playbook for success. Discover where you stand, learn from industry leaders, and get the insights you need to make bold, data-driven decisions.

Act now.
Stay ahead.
Transform with confidence.
Download the report today.

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Gain Exclusive Digital Transformation Insights

Download now and discover key trends, benchmarks, and insights to refine your digital transformation strategy.