Petrol Ofisi Group is one of Turkey’s leading energy infrastructure companies, supplying fuel and lubricants across multiple sectors, including retail, aviation, marine, and logistics. With over 80 years of expertise, a vast network of 1,930+ stations, and a strong focus on innovation, the company continues to shape the future of the energy industry by integrating cutting-edge technology into its operations.
The Need: Modernizing for the Future
As a regional energy leader, Petrol Ofisi recognized the necessity of future-proofing its operations. The company sought to enhance efficiency, integrate digital capabilities, and optimize decision-making processes. However, achieving this required more than just technology upgrades—it necessitated a comprehensive digital transformation strategy to drive sustainable success.
The Challenge: A Shift Beyond IT
Petrol Ofisi had already embarked on a significant transformation, migrating its ERP system to SAP. However, digital transformation is not just about system upgrades. It required:
- A cultural shift to embrace digital across the organization.
- Cross-functional alignment to ensure company-wide adoption.
- A structured approach to measuring progress and making data-driven decisions.
The company needed a strategic framework to align its digital goals with global best practices and engage stakeholders at every level.
Why Digitopia: A Strategic Partner for Holistic Transformation
To accelerate its transformation, Petrol Ofisi partnered with Digitopia to leverage the Digital Maturity Index (DMI) solution. Unlike traditional IT-focused assessments, Digitopia’s approach evaluated six critical dimensions—technology, governance, people, innovation, processes, and customer experience. The collaboration provided Petrol Ofisi with:
- A clear benchmark of its digital maturity.
- Actionable insights tailored to its business needs.
- A customized digital roadmap for strategic execution.
The Approach: A Holistic Digital Roadmap
With Digitopia’s support, ebebek developed a structured, action-oriented transformation strategy focusing on three key pillars:
- Building a Robust IT Infrastructure: Enhancing reliability and scalability to support long-term growth.
- Leveraging Smart Technologies: Implementing AI-driven personalization, automation, and predictive analytics to improve customer experience.
- Investing in Talent Development: Upskilling teams to drive digital transformation from within.
Digitopia’s DMI solution offered a structured approach to tackle these challenges head-on. By evaluating ebebek’s digital capabilities across six key dimensions, Digitopia provided a holistic view of the company’s digital maturity, enabling the CTO to make informed decisions and set a strategic roadmap for digital excellence.
The Results: A More Resilient & Digital-First Organization
Through its collaboration with Digitopia, ebebek has achieved:
- Team Alignment: Ensuring all business units contribute to digital initiatives.
- Enhanced Digital Maturity: The company has made substantial progress in its digital capabilities, positioning itself as a leader in the competitive e-commerce space.
- Strategic Clarity and Direction: The DMI scores and analysis provided a clear roadmap for digital transformation, aligning the entire organization around shared goals and objectives.
- Profitable Growth and Global Expansion: ebebek’s focused approach to digital maturity has been a key driver of its success, enabling the company to scale internationally while maintaining profitability.
We collaborate with Digitopia because they are best-in-class and bring a customer-centric approach to our partnership. Their continuous support, such as measuring our progress every three months and crafting tailored digital roadmaps, has been invaluable.
By engaging our employees in the digitalization journey and fostering their active involvement, Digitopia has helped us lay a strong foundation for transformation. With their expertise and ongoing support, we are confident in achieving our digital transformation goals.
Mehmet Ali Gülşen, Chief Digital Transformation Officer
