What will life be like in 2032? Will it be a world where we, as customers, are fully conscious and especially careful of what we consume and spend our money on to ensure the greater good of humanity and society. Let’s find out by consulting Linda, our fictional character who allows to gaze into the future!
Imagine a world where some sort of “big brother” is watching us all the time. Such a feeling was already surfacing in 2022. However, 2032 is the year people got used to it because surveillance was amplified incrementally over the years.
In such an atmosphere, there will be a limited agenda of customer sustainability. Data is the only important asset. States will aim to utilize products and services to monitor citizens. Thus, the State and industry will work together to to increase the use of connected cars.
Car sharing and micro-mobility services will be less popular. Consumers/families will likely own a private low-cost, low-end car that will still be connected. This will also be the scenario where autonomous and connected cars are adopted as means for better control and surveillance over cities. Public transportation and private cars data
will be integrated for citizen mobility mapping.
The power governments have over citizens will only be challenged by the big industry names. As competition will be limited, car variety and innovation will no longer be a concern to the industry. The main concern for the state and the industry will be data ownership.
The Metropol Scenario
Robotic delivery provided all goods and services as needed, and all mobility pods could be connected to form traditional buses, trains, and even airplanes. Digital integration in the mobility sector had flourished due to state demand, and the industry delivered.
Every human being listed in the census each year was issued a mobility pod, mandated and tracked by the state. Anywhere Linda needed to go, she went via mobility pod, and the government kept track. She absolutely loved that her pod knew everything about her, what she preferred, hated, the places she wanted to go, what she usually did at those places.
In 2032, Linda turned 25 and, thanks to the data research and connectivity provided by her pod, she had been married and was pregnant with her second child. The data generated by her mobility pod allowed her to not only find compatible suitors, but she figured out a way to focus all her data toward her perfect match. Data was the only asset, and Linda helped people begin to interact more frequently via the dating app she had created to find her own match, in an effort to connect others.
Download our report: Digital Future Scenarios: The Colors of Mobility in 2032.