Top Trends for CFOs

As the CFO's role evolves beyond financial management, CEOs are turning to them for strategic guidance. Learn how the CFO can provide insights into financial performance, develop growth plans, and offer objective advice to CEOs navigating today's complex business landscape.

Halil AksuContent Editor

March 10, 2023
8min read

One of the key reasons why the CFO is the most important ally of the CEO is that the CFO is responsible for providing the financial information and analysis that the CEO needs to make informed and effective decisions. The CFO is responsible for overseeing the organization’s financial planning, budgeting, and reporting activities, and is able to provide the CEO with insights into the company’s financial performance and trends.

In addition, the CFO is often responsible for developing and implementing strategies and initiatives that support the company’s goals and objectives. The CFO is able to provide the CEO with guidance on how to optimize the company’s financial resources and is able to develop and execute plans that drive business growth and success.

Furthermore, the CFO is often the CEO’s most trusted advisor, and is able to provide the CEO with objective and independent advice. The CFO is able to provide the CEO with an objective and unbiased perspective on the company’s financial performance and trends and is able to provide guidance and support as the CEO navigates the complex and constantly changing business landscape.

Overall, the CFO is the most important ally of the CEO and is a critical partner in driving business success and growth.

Challenges ahead. Watch out.

The most important challenges facing Chief Financial Officers (CFOs) will vary depending on the specific CFO, company, and industry. However, some common challenges for CFOs include:

  • Managing and optimizing financial resources: CFOs are responsible for managing and optimizing the company’s financial resources and must ensure that the organization is using its financial resources in the most effective and efficient way possible. This requires CFOs to develop and implement financial strategies and initiatives that align with the company’s goals and objectives, and to adapt to changing market conditions and business needs.
  • Driving business growth and success: CFOs are responsible for driving business growth and success and must develop and implement strategies and initiatives that support the company’s goals and objectives. This requires CFOs to have a deep understanding of the company’s business model, industry, and market, and to be able to identify and capitalize on opportunities for growth and success.
  • Managing risk and uncertainty: CFOs are responsible for managing risk and uncertainty within the organisation and must ensure that the company is able to navigate the complex and constantly changing business landscape. This requires CFOs to be able to identify, assess, and manage financial and operational risks, and to be able to develop contingency plans and strategies to mitigate those risks.
  • Providing financial information and analysis: CFOs are responsible for providing the financial information and analysis that the CEO and other senior executives need to make informed and effective decisions. This requires CFOs to be able to effectively communicate and present complex financial information in a clear and concise manner, and to be able to provide insights and guidance on the company’s financial performance and trends.

Overall, these are some of the most important challenges facing CFOs, and the specific challenges will depend on the CFO, company, and industry.

Master your challenges with these key suggestions.

There are several things that Chief Financial Officers (CFOs) can do to succeed with their challenges. Some suggestions for CFOs include:

  • Develop and implement effective financial strategies and initiatives: To succeed with their challenges, CFOs should develop and implement effective financial strategies and initiatives that align with the company’s goals and objectives. This may include developing long-term financial plans, identifying and pursuing opportunities for growth and innovation, and optimizing the company’s financial resources.
  • Communicate and collaborate with the CEO and other senior executives: To succeed with their challenges, CFOs should communicate and collaborate with the CEO and other senior executives. This may involve providing regular updates and reports on the company’s financial performance and trends and providing insights and guidance on financial and business issues.
  • Develop strong relationships with other stakeholders: To succeed with their challenges, CFOs should develop strong relationships with other stakeholders, such as investors, customers, and suppliers. This may involve regularly engaging with these stakeholders and providing them with the information and support that they need to support the company’s goals and objectives.
  • Stay current with industry trends and developments: To succeed with their challenges, CFOs should stay current with industry trends and developments. This may involve regularly reading industry publications, attending conferences and events, and networking with other CFOs and financial professionals.

Overall, these are some suggestions for CFOs to succeed with their challenges. The specific actions that CFOs should take will depend on the CFO, company, and industry.

Most common KPIs for CFOs

The most common key performance indicators (KPIs) that Chief Financial Officers (CFOs) must report to their boards will vary depending on the specific CFO, company, and industry. However, some common KPIs that CFOs may need to report to their boards include:

  • Financial performance: CFOs may need to report on the company’s financial performance, including metrics such as revenue, profit, cash flow, and net income.
  • Financial ratios: CFOs may need to report on financial ratios, such as the debt-to-equity ratio, the return on equity, and the current ratio.
  • Operating costs and expenses: CFOs may need to report on the company’s operating costs and expenses and may need to provide information on how these costs and expenses are trending over time.
  • Capital expenditures: CFOs may need to report on the company’s capital expenditures, including information on how these expenditures are being allocated and what return on investment the company is expecting.
  • Cash flow: CFOs may need to report on the company’s cash flow, including information on cash inflows and outflows, and the company’s overall cash position.

Overall, these are some common KPIs that CFOs may need to report to their boards, and the specific KPIs will depend on the CFO, company, and industry.

A few key behaviours and decisions will make huge differences.

There are several behaviours, decisions, and skills that distinguish the most successful Chief Financial Officers (CFOs) from the laggards. Some of these behaviours, decisions, and skills include:

  • Strategic thinking: The most successful CFOs are strategic thinkers who are able to develop and implement financial strategies and initiatives that align with the company’s goals and objectives. They are able to think ahead and anticipate future challenges and opportunities and are able to develop and execute plans that drive business growth and success.
  • Strong communication and collaboration skills: The most successful CFOs have strong communication and collaboration skills and are able to effectively communicate and collaborate with the CEO and other senior executives, as well as with other stakeholders such as investors, customers, and suppliers. They are able to present complex financial information in a clear and concise manner and are able to build and maintain strong relationships with key stakeholders.
  • Financial expertise: The most successful CFOs have a deep understanding of finance and accounting principles and are able to effectively manage the company’s financial resources. They are able to develop and implement financial strategies and initiatives that support the company’s goals and objectives and are able to provide insights and guidance on the company’s financial performance and trends.
  • Risk management: The most successful CFOs are able to effectively manage risk and uncertainty within the organization. They are able to identify, assess, and manage financial and operational risks, and are able to develop contingency plans and strategies to mitigate those risks.

Overall, these are some of the behaviours, decisions, and skills that distinguish the most successful CFOs from the laggards. The specific behaviours, decisions, and skills will vary depending on the CFO, company, and industry.

There is still a lot to do for CFOs.

The most important opportunities for Chief Financial Officers (CFOs) moving forward will vary depending on the specific CFO, company, and industry. However, some common opportunities for CFOs include:

  • Driving business growth and success: CFOs have the opportunity to drive business growth and success by developing and implementing effective financial strategies and initiatives that align with the company’s goals and objectives. This may include identifying and pursuing new opportunities for growth and innovation and optimizing the company’s financial resources.
  • Supporting digital transformation: CFOs have the opportunity to support digital transformation within the organization, and to help the company leverage new technologies and systems to improve financial processes and operations. This may involve developing and implementing strategies and initiatives that support the adoption and integration of new technologies and providing guidance and support to other members of the organization as they adapt to new technologies.
  • Building strong relationships with stakeholders: CFOs have the opportunity to build strong relationships with key stakeholders, such as investors, customers, and suppliers. This may involve regularly engaging with these stakeholders and providing them with the information and support that they need to support the company’s goals and objectives.
  • Advising and supporting the CEO: CFOs have the opportunity to advise and support the CEO, and to provide the CEO with the financial information and analysis that they need to make informed and effective decisions. This may involve providing regular updates and reports on the company’s financial performance and trends and providing insights and guidance on financial and business issues.

Overall, these are some of the most important opportunities for CFOs moving forward. The specific opportunities will depend on the CFO, company, and industry.