What if Friedman was your chairman of the board? 

Milton Friedman was a renowned economist and Nobel laureate known for his advocacy of free-market economics and his criticism of government intervention in the economy. As CEO of a private sector, global corporation, you may find yourself in the position of having Friedman as your chairman of the board. This presents a unique opportunity to balance excellence, digital transformation, sustainability, and business performance, guided by his philosophy. 

Friedman believed in the power of the market to allocate resources efficiently and that the role of the government should be limited. As CEO, you can take this philosophy to heart and strive for excellence in all areas of your organization, including operations, technology, and sustainability. By doing so, you can drive digital transformation, foster sustainability, and deliver business performance simultaneously. 

Digital is essential. 

Digital transformation is essential for companies that want to remain competitive in today’s fast-paced business world. By leveraging new technologies and innovative business models, you can optimize your operations, improve efficiency, and respond quickly to changing market conditions. A real-life example of a successful digital transformation is Amazon. The company has transformed itself from an online bookstore to a leading provider of cloud computing services, streaming video, and other digital products and services. This transformation has given Amazon a competitive edge and helped it deliver better business results. 

Sustainability is critical.

Sustainability is also becoming increasingly important for companies that want to maintain their reputation and remain competitive in the long term. By reducing your carbon footprint, minimizing waste, and improving your overall environmental impact, you can demonstrate your commitment to sustainability and position your company for success in the future. Patagonia is a real-life example of a company that has successfully integrated sustainability into its operations. The outdoor clothing and gear company is strongly committed to environmental responsibility and has implemented practices such as using recycled materials in its products and promoting sustainability through its supply chain.  

Business performance is fundamental. 

Delivering business performance is critical for any company that wants to succeed in the marketplace. By focusing on efficiency, productivity, and profitability, you can optimize your operations, reduce costs, and improve performance. At the same time, it is essential to be flexible and able to respond quickly to changing market conditions, adapting your strategies and tactics as needed. 

Balance is inevitable.  

So, how can you balance these goals as CEO and deliver real business value and a competitive edge? One approach is to adopt a market-driven philosophy guided by Friedman’s ideas. By embracing the power of the market to allocate resources efficiently, you can focus on delivering value to your customers and improving the bottom line. At the same time, you can embrace digital transformation, promote sustainability, and deliver business performance, always striving for excellence in all areas of your operations.  

Would you expect this performance from a furniture company? 

Ikea is a Swedish multinational furniture retailer that has been successful in balancing digital transformation, sustainability, and business performance. The company has a long-standing commitment to sustainability, including reducing its environmental impact and using renewable energy sources. Additionally, Ikea has been a leader in digital transformation, leveraging technology to improve its supply chain, enhance the customer experience, and increase efficiency. 

One example of Ikea’s success in this area is its adoption of augmented reality (AR) technology, which allows customers to see what furniture would look like in their homes before making a purchase. This has not only improved the customer experience but also helped the company reduce waste by decreasing the need for returns. In addition, Ikea has also made significant investments in renewable energy, including wind and solar power, which has helped to lessen the company’s carbon footprint.  

At the same time, Ikea has achieved substantial business performance. The company has consistently reported solid sales and profits, and it has expanded its operations into new markets around the world. This success is a testament to Ikea’s ability to balance its commitment to sustainability and digital transformation with its focus on business performance. 

In conclusion, Ikea is a great example of a company that has successfully balanced digital transformation, sustainability, and business performance. By embracing technology, investing in renewable energy, and focusing on the customer experience, Ikea has been able to drive growth and achieve strong financial results while positively impacting the environment and society.  

Employees are your superpower.  

Another key to success is to engage your employees at all levels of the organization in the transformation process. By involving employees in decision-making and encouraging open communication and collaboration, you can tap into the collective wisdom of your team and leverage their expertise to drive change. This requires a culture of transparency, trust, and a willingness to listen to feedback. 

Give the power to the people. 

Zappos is an American online clothing and footwear retailer widely recognized for its unique company culture and innovative approach to business. The company strongly focuses on employee empowerment and encourages its employees to take ownership of the company’s transformation and drive change from within. 

One example of this is Zappos’ adoption of Holacracy, a system of corporate governance that emphasizes decentralization and self-organization. Under Holacracy, employees are empowered to make decisions and drive change in their areas of expertise without going through a hierarchical chain of command. This has allowed Zappos to be nimble and respond quickly to market and customer landscape changes. 

Another example of Zappos’ approach to employee empowerment is its annual “Summer of WOW” program, in which employees are allowed to work on projects that they are passionate about and believe will drive the company forward. The program has led to numerous innovative initiatives, including creating new products and services, improving the customer experience, and implementing new technologies.  

The results of Zappos’ focus on employee empowerment have been impressive. The company has consistently been ranked as one of the best places to work in the United States, and it has achieved strong financial results, with steady growth in revenue and profits. 

In conclusion, Zappos is an excellent example of a company that has successfully encouraged and empowered employees to lead and execute the corporate transformation. By fostering a culture of empowerment and giving employees the freedom to drive change, Zappos has been able to drive innovation and achieve strong business performance. 

Success is possible, especially if you really want it.   

Finally, adopting a long-term perspective and investing in technology and innovation is important to drive digital transformation and deliver better business results. This requires a willingness to experiment with new technologies and business models and to embrace change as a constant companion. By doing so, you can position your company for success in the future, guided by Friedman’s philosophy and your commitment to excellence. 

Moreover, companies can balance economic efficiency and social responsibility by fostering a culture of sustainability throughout the organization. This requires a commitment to reducing the company’s environmental impact, minimizing waste, and improving the overall sustainability of its operations. Companies must also strive to make their products and services as environmentally friendly as possible and to encourage their suppliers and customers to adopt similar practices. 

In conclusion, companies that want to succeed in today’s rapidly evolving business environment must strive for excellence in all areas of their operations. This requires a commitment to digital transformation, sustainability, and business performance, all while balancing the competing priorities of economic efficiency and social responsibility. By embracing a holistic view of performance, engaging employees, and fostering a culture of sustainability, companies can deliver real business value and a competitive edge, building a better future for all their stakeholders.