To help organizations accelerate their AI journey, Intel AI partnered with Digitopia to launch a co-branded AI Readiness Assessment, hosted on Digitopia’s platform. The tool enables users to assess their AI maturity independently and receive tailored guidance, surfacing practical opportunities for growth.
Built as a fully digital, self-service experience, the assessment not only delivers actionable insights but also positions Intel as a trusted AI advisor, opening the door to long-term engagement and collaboration.
The Challenge
AI is a top priority for many organizations—but turning ambition into action is rarely straightforward. Most teams lack a clear understanding of where they stand or how to move forward confidently.
Intel AI set out to solve this by:
Empowering customers and prospects with a self-guided tool to evaluate AI readiness.
Delivering early value with practical, actionable insights.
Building trust and credibility in a rapidly evolving AI ecosystem.
Enabling ongoing conversations around AI transformation.
The Solution
Intel AI launched the AI Readiness Assessment as a key component of its customer-facing strategy. Integrated into campaigns, email nurtures, and field activities, the tool allowed users to:
- Evaluate their AI maturity across six core dimensions: Strategy, Value, Data, Technology, Capabilities, and Governance.
- Access dimension-specific guidance and curated content tailored to their results.
- Gain insights through real-time dashboards and a personalized downloadable report.
The co-branded experience is designed to be scalable across marketing, sales, and customer engagement functions worldwide.
The Impact
- For Intel AI:
Strengthened its role as a trusted strategic advisor in AI transformation. - Generated qualified leads through value-led engagement.
- Fostered deeper conversations with clients using data-backed insights.
- Built a repeatable, scalable activation model for AI ecosystem enablement.
For Clients:
- Achieved clarity on their AI maturity and key development areas.
- Accelerated alignment on strategy and organizational priorities.
- Gained the tools and structure to begin or expand their AI transformation journey with confidence.
Intel’s AI Readiness Assessment, built on Digitopia’s intuitive, self-service platform, empowers customers and prospects to independently evaluate their AI maturity. The resulting clear, actionable report helps identify and bridge organizational gaps, while also fostering trust in Intel as a strategic AI advisor. The assessment starts the conversation, equips customers with actionable insights, and creates valuable opportunities for ongoing engagement.
Victoria Kouyoumjian, Marketing Director, Intel AI
