Lila Kağıt is a leading hygiene paper manufacturer serving both domestic and international markets. The company reaches consumers at more than 80,000 points with its brands—Sofia, Maylo, UltraBerrak, and Nua—offering toilet paper, paper towels, tissue paper, handkerchiefs, and napkins.
The Need: Driving Digital Transformation for Greater Efficiency
As a major player in the hygiene paper industry, Lila Kağıt recognized the growing need to enhance efficiency, streamline processes, and foster digital transformation. The company aimed to eliminate repetitive tasks, leverage real-time data analytics, and optimize business operations to maintain its competitive edge. However, with a rapidly evolving market and increasing global demand, achieving alignment across business units and prioritizing digital investments became critical.
The Challenge: Aligning Strategy with Execution
Lila Kağıt faced the challenge of integrating digital transformation into its corporate culture while ensuring that all teams were aligned on priorities. With limited resources and high external dependencies, the company needed a structured approach to assess its current digital capabilities, identify key opportunities, and allocate resources effectively. Managing this shift required strategic alignment between leadership, IT, and operational teams to drive meaningful digital initiatives.
Why Digitopia: A Data-Driven Roadmap for Transformation
To navigate this transformation, Lila Kağıt partnered with Digitopia to leverage the Digital Maturity Index (DMI). Unlike generic digitalization strategies, the DMI methodology provided a structured, data-driven assessment of the company’s digital capabilities across six key dimensions: customer, governance, operations, people, innovation, and technology. Through moderated workshops and competitive insights, the company gained a clear understanding of its current standing and formulated a strategic roadmap for digital growth.
The Approach: Cross-Functional Collaboration and Measurable Progress
Lila Kağıt implemented a holistic approach to digital transformation by:
- Engaging cross-functional teams to evaluate digital maturity and identify key priorities.
- Utilizing the DMI assessment to align leadership and departments on a shared vision.
- Leveraging data analytics and automation tools to enhance operational efficiency.
- Ensuring strategic alignment between IT, business units, and external partners.
The Impact: A More Agile and Data-Driven Organization
By adopting Digitopia’s structured methodology, Lila Kağıt has successfully:
- Established clear accountability across departments for digital initiatives.
- Created a measurable roadmap for digital investments and process improvements.
- Increased awareness and engagement in digital transformation across the company.
- Strengthened its market position by optimizing operations and driving innovation.
The digital maturity assessment has been a crucial tool in mobilizing our departments towards common goals.
Thanks to Digitopia’s Digital Maturity Index, we gained a clear understanding of our position in key areas such as customer, governance, operations, people, innovation, and technology.
With the guidance of a moderator and the competitive insights provided, our teams were able to position themselves within the market and take ownership of their transformation steps. We ensured accountability across departments and achieved strategic alignment.
Tarkan Ateşoğlu, Information Technology Group Manager
