DIGITAL MATURITY REPORT 2024 / INDUSTRY FOCUS
Digital Maturity in Retail
The retail industry is transforming rapidly. With rising customer expectations, evolving supply chains, and intensifying digital competition, retailers must embrace AI, automation, and data-driven strategies to stay ahead.
While leaders integrate these technologies to enhance operations and customer experience, others risk falling behind. This report reveals key digital maturity insights, industry benchmarks, and strategies to accelerate your transformation.


Figure 1: Digital Maturity Index (DMI) Study Results:
Retail Industry Score, Averages, Leaders, and Laggards
Digital Maturity Index of Retail Industry
Retail’s digital transformation is accelerating, but the gap between leaders and laggards is widening.
- Steady progress – The industry’s average maturity score rose as retailers invest in digital capabilities.
- Growing divide – Leaders score 3.88, while laggards remain at 1.83, hindered by outdated systems and a lack of digital talent.
- Customer experience leads – Top retailers blend physical and digital interactions, using AI and real-time data for personalization.
Leaders stay ahead by focusing on operational excellence, AI-driven insights, and superior customer experiences.
A Comprehensive Analysis of Digital Maturity in Retail Industry
Retail is at a turning point. Will you lead the digital charge or risk falling behind? This report offers exclusive insights, industry benchmarks, and best practices from the most advanced retailers.
Download the Digital Maturity Index Report 2024: Retail Focus now and take the first step toward a smarter, more resilient retail future.


Digital Maturity Report:
A Comprehensive Analysis Across Industries and Countries
Discover the pulse of digital transformation with our 2024 Digital Maturity Report, leveraging 621 unique measurements across more than 10 industries and 20 countries to reveal critical trends and opportunities. Elevate your strategic vision—download the report for actionable insights.