Black Friday 2021: How Can Retailers Preparere for Success?

Black Friday is arguably one of the most prominent days for retail, each year shattering its records and leveraging on shoppers eager to make savings. Yet retail suffered a significant blow in 2020, and consumer habits shifted exponentially. In 2020, the pandemic meant many shoppers chose to stay home and avoid crowded stores or long, arduous queuing in the highstreets.

However, a year later, with lockdown now firmly in the rearview, how will consumers choose to engage with brands in a post-pandemic setting? Online World News spoke with several industry experts to find out what will be key trends during this year’s seasonal peak.

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