According to Statista, the percentage of people shopping online in the UK has increased by 75% within the past year, so it should come as little surprise that 80% of people believe that it is important for brands to have a consumer-friendly website or app. With more online traffic and higher expectations from consumers than ever before, the online user experience has never been more important. It is vital that brands realise that ahead of the biggest retail event of the year.
Stirista spoke to a range of industry experts to hear their thoughts on how technology can aid performance this festive season, beginning with Black Friday.
Black Friday 2021: Technology’s Role in Delivering Flawless Customer Experience
