DIGITAL MATURITY REPORT 2023 / INDUSTRY FOCUS
Consumer Goods
The consumer goods industry is currently facing significant challenges due to digital disruption, with traditional and digital-native companies alike striving to meet evolving customer expectations in a competitive marketplace. The key to navigating this volatile landscape lies in digital transformation, emphasizing the importance of digital maturity as a comprehensive measure of a company’s ability to integrate technology into all facets of its operations, from supply chain to customer engagement. Digital maturity not only determines a company’s resilience and ability to anticipate market trends but also its potential for growth and innovation in an increasingly digital world.
Figure 1: Digital Maturity Index (DMI) Study Results:
Consumer Goods Industry Score, Averages, Leaders, and Laggards
Digital Maturity Index of Consumer Goods Industry
The Digital Maturity Index (DMI) data reveals a growing divergence in the consumer goods industry, with digital leaders advancing quickly through effective strategies that improve customer experiences and operational efficiency, while laggards lag behind due to slower digital adoption. This increasing gap underscores the urgency for laggards to enhance their digital transformation to stay competitive in a digital-first marketplace. The DMI serves as a vital measure of a company’s adaptability and innovation, indicating that success increasingly relies on balancing digital speed and resilience.
Assessing Consumer Goods Industry's Vitality
The Digital Vitality Map reveals a critical insight into the consumer goods industry’s digital transformation journey, highlighting a preference for sustainable digital infrastructure (Digital Endurance) over rapid innovation and customer engagement (Digital Velocity). This focus suggests many companies prioritize long-term stability over agility, potentially missing opportunities for market responsiveness.
Figure 2: Digital Vitality Map: Consumer Goods Focus
A Comprehensive Analysis of Digital Maturity in Consumer Goods Industry
The report delivers key insights on digital transformation, emphasizing the balance between digital stability and speed. It outlines the digital maturity landscape and identifies strategies separating industry leaders from followers. Access to this report equips leaders with strategies for optimizing digital approaches, fostering innovation, and improving customer engagement, crucial for transitioning from survival to success in the rapid market.
Digital Maturity Report: A Comprehensive Analysis Across Industries and Countries
Discover the pulse of digital transformation with our 2023 Digital Maturity Report, leveraging 403 unique measurements across more than 10 industries and 20 countries to reveal critical trends and opportunities. Elevate your strategic vision—download the report for actionable insights.
